Page 45 - The Nationals - 2018 Gold WInners

BEST COMPUTER-GENERATED SALES TOOL

GOLD AWARD

Merging dynamic architecture, stunning terraces and luxury suites within a

multifaceted community, this project was positioned as a boutique condominium
in the Annex, Toronto. With over 450 units and more than 145 different floorplans,

it becomes critical to have a sales tool that can organize all unit inventory, while
being able to display onsite the updated unit information in real time.

Marketing Objective: To provide an on-site touchscreen interactive experience
that is engaging, easy to use, and can minimize the sales pitch while displaying all

important information about the community and unit availability in real time.
Marketing Challenge:

• With over 450 units and more than 145 different floorplans, it was critical to have

a central system that could keep up with managing the inventory, while being

able to display the most updated unit information at the sales center.

Bianca Condominiums
• On a mid-rise / high rise development, it is typically time consuming to locate

Toronto, ON, Canada
the actual unit in the building. Given the different terrace types and vistas,
it was imperative for the solution to be able to locate the ideal floorplans
Builder: TRIDEL
within seconds.

Marketing Director: Nghinh Pring Our Solution

Ad Agency: PUREBLINK

– An interactive and visually rich touchscreen experience that allows the user to
navigate the project at their own will in real time.

PLAY VIDEO

– The user has the ability to change the time of day, zoom in/out any area, change
the point of view from different pre-established points of view, in addition to be

able to see additional content of the amenity spaces and community.

– In addition, a robust and smart Unit search system, allows users to easily locate

their desired unit through a series of filters, showing the results in a virtual 3D

model while displaying the latest information in real time. Once the floorplan
has been located, the user is able to compare floor plans and see the actual

view from each unit.

Results

Our system helped reduce sales times for our sales associates while helping
them have a central source of information that is always up to date. Locating

specific units within a given criteria was a task took 10 – 15 minutes in the
past. With the use of the touchscreen app, it is just a matter of seconds. The

later allowed our sales team to concentrate in guiding the interested buyers
throughout the sales cycle.

• 131 units of 216 sold – 60% of sales during 1st trimester

SILVER AWARD

Rowan

San Francisco, CA

Big Valley Mortgage App

Builder: Trumark Urban

Marketing Director: Tabatha Petersen, Roseville, CA

By: Big Valley Mortgage
Trumark Urban & Dana Van Galder, Polaris Pacific
Marketing Director: Cindy Penrose

Ad Agency: Allis

Legacy

Waterline

Thorold, ON, Canada

Point Richmond, CA
Builder: Empire Communities
Bulder: Shea Homes – NorCal
Marketing Director: Sue MacKay
Marketing Director: Adam Hieb
Ad Agency: PUREBLINK

Design: Focus 360

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