Page 43 - The Nationals - 2018 Gold WInners

BEST WEBSITE/MICROSITE FOR A BUILDER

GOLD AWARD

Top objectives: To tie the builder to its communities. To simplify

user experience. To stand out from other developers in successful

master-planned communities.

Target demographic: A broad, Toronto-based audience; those
looking to buy a home anywhere across the GTA, with a focus on

younger, modern families.

About the Site: A user-friendly hub for everything Tridel, the

website functions as a jumping board to the builder’s vast array

https://www.tridel.com

of product offerings. The masthead is oversized and attention-
Toronto, ON, Canada

grabbing, offering a rotating selection of new builds and important
Builder: Tridel

information. A sub-carousel rotates through all available
Ad Agency: The Brand Factory
communities. Bold, simplified navigation icons anchor the home

page in black, providing easy access to resources, blog posts, and

simple search functions. The builder logo is always visible in the top

right corner, a constant connection between its varying communities

and the builder–reinforcing the level of quality consistently delivered
from a Tridel home.

Biggest challenge to overcome: To stand out in a saturated real

estate market while simplifying a very broad product offering.

SILVER AWARD

www.collecdev.com
www.zestcommunities.ca

Toronto, ON, Canada
Hamilton, ON, Canada

Builder: Collecdev
Builder: Zest Communities

Marketing Director: Natascha Pieper
Marketing Director: Gary Zock

Ad Agency: Montana Steele Strategic Marketing
Ad Agency: 52 Pick-up

http://signaturecommunities.ca/
www.centurycommunities.com

Concord, ON, Canada
Denver, CO

Builder: SigNature Communities Builder: Century Communities

Ad Agency: Blackjet Inc.
Ad Agency: Kovach Marketing

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