Page 46 - The Nationals - 2018 Gold WInners

BEST MARKETING PROMOTION BY SUPPLIER OR INDUSTRY PARTNER

GOLD AWARD

Each year as the holiday season approaches, the team at NDG

Communications — a Maryland-based advertising agency serving

homebuilders nationwide — looks for new ways to show its gratitude

to the clients, colleagues and friends whom NDG works closely with
throughout the year.

In 2016, NDG’s holiday campaign was called “Perfect Pairings” and

was anchored by a dimensional direct mail send that included two

boxes. Each box contained one half of a perfect pairing — popcorn

& a movie, hot cocoa & marshmallows, cheese & charcuterie, sugar

& spice.

Dividing the pairings in separate boxes helped emphasize the
concept — and headline — “Good Alone. Perfect Together.” The
NDG Perfect Pairings

package included a petal-style direct mail piece that highlighted
La Plata, MD

Marketing Director: Tom Nelson
holiday-style perfect pairings as it is unfolded. In the center, the final

Ad Agency: NDG Communications, Inc.
perfect pairing is revealed as “NDG & You!”

PLAY VIDEO
This simple gift allowed NDG Communications to thank the

recipients and to ensure that they understand how much the agency
values their partnership and the greater success that is achieved

when working together.

SILVER AWARD

TRIO Environments

KJ Creative | Home Builder Story
Denver, CO

Denver, CO
Marketing Director: Carrie Firmine

Ad Agency: KJ Creative
Ad Agency: Milesbrand/KJ Creative/Worboys

Centricity Brand Launch
AdvanTech ‘Quiet Floors’ Campaign

St Petersburg, FL
Nationwide

Marketing Director: Kelsey Cowan Builder: Huber Engineered Woods

Ad Agency: Centricity
Marketing Director: Scott Long

Ad Agency: Wray Ward

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