Page 44 - The Nationals - 2018 Gold WInners
P. 44
BEST MICROSITE/WEBSITE FOR A COMMUNITY
GOLD AWARD
The vision for the overall development was to create a dynamic
lifestyle that promotes the health and wellness of its residents.
To convey this in a succinct, easily consumed manner, we created
an energetic video to convey the overall mood of the brand and
the value proposition of the building. This video is featured on the
homepage of the website and in the leasing gallery, and a longer
version of the video is showcased in the brochure. We used “39” as
a theme to connect each page within the website, which is derived
from the building’s location on 39th Street. Residence features
were highlighted as “39 details,” amenities as “39 reasons,” and the
neighborhood as “39 hot spots.” We had 20 outstanding renderings
to utilize and the “39” features for each page were matched with
http://www.house39.com/
the appropriate rendering that represented the item on the scrolling
New York, NY
list. The neighborhood page also includes a custom illustrated map
Builder: Fisher Brothers with our “39 hot spots” to enhance the building’s location. Each page
was connected with the central theme and overall brand, providing a
Marketing Directors: Jacqueline Urgo,
consistent, insightful experience for interested parties.
Angela Ferrara and Abbie McKinney
Ad Agency: Gray Anderson
SILVER AWARD
www.LiveSouthshore.com
Aurora, CO
Builder: RainTree Investment Corporation
www.TheEugeneNYC.com
Marketing Director: Ramey Becker
New York, NY
Ad Agency: Milesbrand
Marketing Directors: Jacqueline Urgo,
https://www.99rausch-sf.com/
Angela Ferrara and Abbie McKinney
Ad Agency: New World Group
San Francisco, CA
Builder: 99 Rausch
www.Mintoglenagar.com
Marketing Director: Rick Phillips
Etobicoke, ON, Canada
Ad Agency: Graphic Language
Buider: Minto Communities
Marketing Director: Diane Wallace
http://www.touchstoneresort.com
Ad Agency: Montana Steele Strategic Marketing
Muskoka, ON, Canada
Builder: Freed
Ad Agency: The Brand Factory
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