Page 34 - The Nationals - 2018 Gold WInners

BEST PRINT CAMPAIGN

GOLD AWARD

The developers of this 2,000-acre Central California master-planned

community faced a number of significant challenges. One: convincing

buyers to consider a new home in an unproven extension of Fresno
just north of the Fresno County line where development has been

contemplated for over 35 years—an area with solid schools yet

little notoriety, and natural resource-rich acreage yet no imaginative

development and robust connectivity. And two: educating everyone

of the developer’s success in providing a sustainable water supply for

the project and nearby farmers in the midst of California’s worst-ever
drought. This campaign welcomed everyone to the community, no

matter their passions, where they can enjoy a lifestyle—not just a house.

Satisfying the major marketing objectives of achieving high awareness

and tremendous sales, the campaign helped to achieve:

• Strong appeal with target of singles, couples, families and retirees

residing in Fresno/Clovis metro

Riverstone
• Over 1,000 registrants on the interest list

Madera, CA

• 130 homes sold (based on Sept. 2017 community grand opening, and
Builder: Riverstone Development LLC builder sales office openings in Jan., Mar. and Aug. 2017)

Marketing Director: Nick Bruno

Ad Agency: InterCommunicationsInc
The campaign warrants recognition for positively influencing the

perception of an entire county and moving prospects to act despite the

perceived risk of relocating to an unproven area.

SILVER AWARD

Zest Communities

Hamilton, ON, Canada

Builder: ZEST Communities

Marketing Director: Gary Zock

Ad Agency: 52 Pick-up

The Sanctuary

Midlothian, VA

Lake Nona

Builder: Schell Brothers
Marketing Director: Alyssa Titus
Orlando, FL

Builder: Tavistock Development Company

Marketing Director: Brittani Luongo

Southshore

Aurora, CO

Rancho Mission Viejo – The Village of Esencia
Builder: RainTree Investment Corporation
Marketing Director: Ramey Becker
#TheRanchRocks

Rancho Mission Viejo, CA
Ad Agency: Milesbrand

Developer: Rancho Mission Viejo

Marketing Director: Nadine Corrigan

Ad Agency: Greenhaus/Zenzi Communications

OakCreek Trail

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