Page 36 - The Nationals - 2018 Gold WInners

BEST COMMERCIAL

GOLD AWARD

First-time homeowners, singles or small young families who recognize

the name Bloor St. but maybe can’t afford to live quite as central.

A staccato steel drum creates a vibrant backdrop for this bright blend of

colour block cartoon animation and realistic renderings. Distinctively pop
art in its aesthetic, this video projects a fresh, whimsical brand image – a

unique effervescence that infuses itself into the community’s personality.

Emphasis on its Bloor Street location is punctuated by changing colours,

each frame a Warhol-esque interlude of sunny, approachable whimsy. It

Islington Terrace – Bloor Promenade
closes on a colour changing background anchored by an image of the
Toronto, ON, Canada

building, its contemporary architecture reinforced by the word “Bloor” –
Builder: Tridel
creating an indelible association in the viewer’s mind between the two.

Ad Agency: The Brand Factory
Approachable, bright, and exceedingly fun to watch, this video resonates

PLAY VIDEO
with our audience on various levels. The emphasis on Bloor Street is

paramount to our target market of first-time homeowners, singles or

small families, as a constant reminder of how connected it is to the city.

SILVER AWARD

Southshore

Aurora, CO

Builder: RainTree Investment Corporation

Marketing Director: Ramey Becker

Giving Feels Awesome

Ad Agency: Milesbrand

Rehoboth Beach, DE

Builder: Schell Brothers
Potomac Shores

Marketing Director: Alyssa Titus
Potomac Shores, VA

Builder: SunCal
The Swift

Marketing Director: David Soyka
Atlanta, GA

Ad Agency: InterCommunicationsInc

Builder: Edward Andrews Homes

Marketing Director: Jenny NeSmith
Ad Agency: Evolved Cinema
Touchstone Resort

Muskoka, ON, Canada

Builder: MIST Opportunities Inc.

Ad Agency: The Brand Factory

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