Page 33 - The Nationals - 2018 Gold WInners

BEST PRINT AD

GOLD AWARD

The ad focused on the lifestyle that the builder had envisioned with the onsite

amenities offered to residents. Unique to the community is the art walk. The

builder chose 12 original sculpture pieces to be placed around the community for
residents to discover. The sculptures where chosen specifically for the sphere

shape to represent the essence of the Zen-like community setting, thus the

headline of the ad, “New Homes for a Well Rounded Life” was developed for this

eye catching theme. “Round” lifestyle icons where chosen to represent the essence

of living at this community. Which one doesn’t belong? None.

The ad ran during the first quarter of 2016 to draw in buyers for the first release
with an average of 350 people per week registering at the sales trailer in January.

The first release of 18 homes on January 30, all sold out and resulted in a waiting

list for the next sales release in February.

Total foot traffic for the year since opening at the beginning of January for this

community: 6,924. The total number of homes sold: 106

Sage – Well Rounded Life

Livermore, CA

Builder: Shea Homes
Marketing Director: Adam Hieb

and Beth Bates

Ad Agency: Gauger+Associates

SILVER AWARD

Pardee Homes – Artesana

San Diego, CA

Marketing Director: Stephanie Cooter

Crystal Valley
Ad Agency: Greenhaus

Castle Rock, CO

Builder: RainTree Investment Corporation 555TEN

Marketing Director: Ramey Becker
New York, NY

Ad Agency: Milesbrand
Builder: Extell Development Company

Marketing Director: Tamar Rothenburg

Avora at Port Imperial
Ad Agency: CT Marketing

Weehawken, NJ

Builder: Landsea Homes Reverence – A Summerlin village by Pulte Homes

Marketing Director: Gabe Pasquale Las Vegas, NV

Ad Agency: New World Group, Inc
Builder: Pulte Homes in collaboration with

The Howard Hughes Corporation

Marketing Director: Jason Demuth

Ad Agency: Robertson+Partners

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