Page 32 - The Nationals - 2018 Gold WInners
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BEST DIGITAL MARKETING CAMPAIGN
GOLD AWARD
Prospective buyers include young couples, families and the 55+
crowd, all with diverse needs and desires. Esencia needed to
generate traffic to the community website and qualified sales leads
by maximizing awareness among the specific targets.
Create an online campaign utilizing resident-focused creative
from the Esencia #TheRanchRocks marketing platform to promote
neighborhoods, amenities and scheduled RanchLife events and
classes. Connect with prospective buyers via targeted social
media advertising, banner ads, AdWords, text ads and organically
driven marketing.
Results:
Rancho Mission Viejo – The Village of Esencia
#TheRanchRocks
From Jan – July 2017 (7 months) our digital ad campaign produced:
Rancho Mission Viejo, CA
Developer: Rancho Mission Viejo • Website: Traffic increase by 35%; Video Impressions: 15,228; Video
Plays: 4,942
Marketing Director: Nadine Corrigan
Generated 2,800 leads through the website and social media
Ad Agency: Greenhaus/Zenzi Communications/
OakCreek Trail
• Facebook: Impressions up 54%; Engagement up 247%; Link Clicks
up 135%; Video views up 9,844% (includes cinemagraphs)
PLAY VIDEO
• The 55+/Age Qualified segment delivered the highest online
conversion and generated the most leads
• The Millennial segment was the largest segment to physically visit
the community
•
Cinemagraphs used in the online #TheRanchRocks campaign were
shared by Flixel – the company that developed the software used
to create cinemagraphs
SILVER AWARD
Makali’i
Epperson
Maui, HI
Wesley Chapel, FL
Builder: Armstrong Builders Builder: Metro Development Group
Marketing Director: Ashley Botros Marketing Director: Jen Austin
Branding: Allis
Ad Agency: CEA Marketing
Sales and Marketing: Polaris Pacific
Lake Nona
I’m Ready to Live
Orlando, FL
Bay Area, CA
Builder: Tavistock Development Company Builder: Taylor Morrison
Marketing Director: Brittani Luongo
Marketing Director: Stephanie Estrellado
Ad Agency: Blufish Design
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