Page 35 - The Nationals - 2018 Gold WInners

BEST RADIO COMMERCIAL/CAMPAIGN

GOLD AWARD

To boost home shopper interest and project recognition, with radio

spots that strengthen friendly, casual ways to deliver the Life Will Be

Different Here promise. These spots support an ad campaign for the
third neighborhood of the larger master development.

• This entertaining trifecta of audio spots makes it clear that life at

Great Park Neighborhoods is, indeed, refreshingly different.

• Offering the hypothetical utopia of having your cake and eating it,

too, the just for fun approach draws listeners in quickly, makes a
subtle call to action and exits promptly—rewarding listeners for

paying attention.

Parasol Park at Great Park Neighborhoods
• Each distinctive script reinforces the brand message with a light

Irvine, CA
and humorous touch.

Builder: FivePoint
• Addressing one of the multiple ways we receive information today,
placements are rotated evenly to geographically targeted listeners,
Marketing Director: Jann Rowe

in regular Pandora placements.

Ad Agency: Strada Advertising/Fresh Interactive

• Running August 1 through August 31, these spots strengthened
LISTEN

awareness and were tagged to track with the latest milestones at

Great Park Neighborhoods.

• Results: 1,769,000 impressions, 2,238 website clicks and an
average Click Through Rate of .78%

SILVER AWARD

Southshore

Menkes TO

Aurora, CO

Toronto, ON, Canada

Builder: RainTree Investment Corporation Builder: Menkes

Marketing Director: Ramey Becker

Ad Agency: The Brand Factory

Ad Agency: Milesbrand

555TEN

The Farm

New York, NY

Colorado Springs, CO

Builder: La Plata Communities Builder: Extell Development Company
Marketing Director: Tamar Rothenberg
Marketing Director: Lindsey Nigon
Ad Agency: CT Marketing

Ad Agency: Milesbrand

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