Page 15 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

SALES & MARKETING COUNCIL OF THE YEAR

GOLD AWARD

STATEMENT

2014 Goals

• Increase revenue for NAHB and HBA of Metro Denver through
new memberships.

• Increase membership by 30-50%.

• Add Educational value to membership by recruiting expert national
speaker talent.

• Increase exposure and participation for recognition programs,

including MAME Awards.
• Develop an SMC community outreach program.
DENVER SMC

HBA of Metro Denver Strategy
Denver, CO
Leverage improving industry economic indicators to recruit new HBA

and SMC membership based on 3 key selling points:
• Education

• Recognition

• Networking (Fun and Booze)

Results

• Total new SMC members: 327 (50% increase)
• Total memberships dues: $9,356+

• Sponsorship: $51,000+

• MAME Awards Revenue: $52,350

SILVER AWARDS

ATLANTA SALES AND MARKETING COUNCIL
Atlanta Home Builders Association

Atlanta, GA

NEFBA SMC
Northeast Florida Builders Association
Jacksonville, FL

INSPIRE TSMC!
Triangle Sales and Marketing Council

Raleigh, NC

SMC MISSION POSSIBLE
TBBA Sales & Marketing Council
Tampa, FL

GREATER SMC OF SOUTHERN CALIFORNIA

BIA of Southern California
Irvine, CA

15