Page 17 - The Nationals 2015 Winners Book
P. 17
THE NATIONALS2015
SM
BEST GRAPHIC CONTINUITY
GOLD AWARD
The Domain
Anaheim, CA
Builder: Brookfield Residential
Marketing Director: Mercedes Meserve
Ad Agency: Hayes Martin Associates, Inc.
STATEMENT
A great brand delivers consistent messaging that connects with its target consumer time and again. The marketing
of this new Orange County neighborhood was all about attitude, a hipster lifestyle and a dynamic New Anaheim
location that put homeowners in the center of it all. To capitalize on the energy of this up and coming area for young
professionals, the advertising/marketing materials conveyed an urban state of mind. From printed collateral to cool
signage and even apparel, the community extended its brand beyond all platforms. The delivery methods were uniquely
diverse, but the messaging was creatively consistent to brand a new vibrant, urban destination. We incorporated clever
taglines, trendy graphics and fun images that resonated with Southern Californians who want to do what they love where
they live.
SILVER AWARDS
PAVILION PARK, THE FIRST 325 LEX
GREAT PARK NEIGHBORHOOD New York City, NY
Irvine, CA
Ad Agency: RODE Advertising
Developer: FivePoint Communities
Marketing Director: Jann Rowe
Ad Agency: Strada Advertising
VERVE LIBERTY
Calgary, AB, Canada Irvine, CA
Builder: FRAM + Slokker Builder: Brookfield Residential
Ad Agency: L.A. Inc.
Marketing Director: Mercedes Meserve
Ad Agency: Hayes Martin Associates, Inc.
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