Page 52 - The Nationals - 2018 Gold WInners

BEST DESIGN CENTER

GOLD AWARD

This luxurious design studio solidifies our affluent target market’s home-

buying decision and inspires buyers to create a personalized space where
they can bring their inspiration to life.

Backstory: Within close proximity to corporate headquarters, it was
essential that this Design Studio bolster our builder’s brand image as a

nationally acclaimed ‘Luxury Home Builder.’ Secondarily, a fusion of 2

separate studios into one symbiotic “Signature Studio” greatly impacted
our use of space and overall design objectives.

Design: Upon entering the main lobby, visitors are greeted by an opulent
custom designed onyx reception desk, a generous welcome lounge

reminiscent of a sophisticated hotel, and a showcase kitchen that can be

utilized for all hosting events. The studio plan itself purposefully leads
buyers through an inspirational journey, where there is drama and luxury

Pennsylvania Design Center
at every turn. A myriad of stunning kitchen and bath vignettes featuring

Blue Bell, PA
traditional through contemporary designs, targeting every aesthetic our
Builder: Toll Brothers, Inc. homebuyer desires. To create a fluid and stress-free experience, we

Marketing Director: Carol Allessio utilized retail-oriented product displays, offering finishes and trend forward

Space Plan: Success Strategies options that speak to our homebuyer’s savvy design expectation. Further
into the galleries, careful attention was taken in creating visually enticing
Design: HRi Design

displays and grand, white islands were utilized to provide a clean backdrop
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so that product samples can take center stage.

Outcome: Ultimately, since grand opening, this design studio has exceeded
sales expectations due to the balance of intentional product placement

and luxurious design. This “Signature Studio” can accommodate 8

concurrent appointments at one time comfortably in two shifts, resulting
in 16 appointments daily, resulting in options sales rising over 30% as

compared to prior years.

SILVER AWARD

Akron Design Studio

Akron, OH
HHHunt Design Center

Richmond, VA

Builder: Schumacher Homes
Builder: HHHunt Homes
Marketing Director: Mary Schumacher Becker
Marketing Director: Cameron Chandler
Design: Trio Environments

Design: Success Strategies

Quadrant Homes Design Studio
Primera Design Center

Bellevue, WA

Tempe, AZ

Builder: Quadrant Homes
Builder: Primera

Marketing Director: Megan West
Marketing Director: Ian Hislop and Francis Maasland
Studio Design: Success Strategies
Design: Creative License Intl

Interior Design: HRi Design

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