Page 53 - The Nationals - 2018 Gold WInners
P. 53
BEST SIGNAGE
GOLD AWARD
Tasked with creating a distinct design narrative for the community’s
position in one of America’s most cluttered home markets.
• Monument, directional signage and logo lightboxes all feature
Corten steel and rammed concrete—primary materials in village
walls and recreation center
• Logo and/or typeface incorporated into monuments, directional
signage and billboards, giving the buyer a seamless brand experience
• Wayfinding aligned with the brand along roadways with logo
symbolizing mountains, the letter R and ascension used for sales
center address on Ascension Pointe Court
Reverence
RESULTS:
Las Vegas, NV
Builder: Pulte Homes in collaboration with • >2,500 visitors opening weekend/sold out first release of home
The Howard Hughes Corporation sites in all collections
Marketing Director: Jason Demuth
• Sold over 100 homes in four months, with multiple price increases
Design: Robertson+Partners
PLAY VIDEO
SILVER AWARD
McKinley Village
Avion
East Sacramento, CA
Denver, CO
Builder: The New Home Company in Partnership with
Builder: William Lyon Homes Riverview Capital Investments
Marketing Director: Kristin Peterson Marketing Director: Julie Wrighton
Design: Milesbrand
Design: Outdoor Dimensions
Parasol Park at Great Park Neighborhoods
Riverstone
Irvine, CA
Madera, CA
Builder: FivePoint
Builder: Riverstone Development LLC
Marketing Director: Jann Rowe Marketing Director: Nick Bruno
Design: RSM Design/Outdoor Dimensions
Design: Terry Broussard Broussard & Associates/
InterCommunicationsInc
53
