Page 50 - The Nationals - 2018 Gold WInners

BEST PRESENTATION CENTER

GOLD AWARD

The major marketing objective was to create a Presentation Center in a first floor

retail space that reflects the image of the Building, consisting of 323 condominiums
for an upper end luxury buyer, using the latest, state-of-the-art, technology. The

materials, the lighting and the attention to detail of the wall, floor, ceiling and
casework all contributed to the ambiance of the 7,367 sq. ft. space.

For a seamless sales process, we created a custom technology app for iPads

and InterActive Monitors. First, a customer is registered at the Reception Desk

on an iPad, creating a customer profile. They then are shown an overview of the
project with a 3.5 minute video with helicopter cinematography combined with

VR animation. The video is sync’d to the lights in the Scale Model to highlight the
various levels and amenities of the building. The Sales Agent is also able to control

over 16,000 LED lights in the Scale Model showcasing the unit number, price point
and availability.

To fully explain the project to each customer, an InterActive Kiosk is used with

a 55” 4K multi-touch monitor in combination with a vertical 84” 4K monitor. The

1000M
architecture of the building rotates and expands as it rises, resulting in 177 floor

Chicago, IL
plans which are presented on the InterActive Kiosk and vertical monitor. A rotating
Builder: Time Equities, JK Equities & Oak Capitals 3D image of the building allows the Sales Agent to present the floor plans with and
without furniture, and showcasing Interior VR Renderings and Views for each unit
Marketing Director: Jordan Karlik

on the vertical 84” monitor. In addition, the Sales Agent can present 2 floor plans on
Design: Kenneth Riha, ASID of PJR Design, Inc.
the 84” monitor for comparison, while creating a history profile of the customer’s

PLAY VIDEO
unit preferences.

Once completed with the Kiosk presentation, the customer is then shown the
various views of their unit selection on an immense multi monitor wall, 28’W x 9’H,

from daylight to night. The 13K ultra-high resolution “View Wall” is all controlled by
the iPad and the images are from every 5 levels in a panoramic so you can see 360

degree views. Next, they are shown 3 furnished model vignettes with a backdrop of
a single 76’W x12’ backlit mural showing a view from the 55th floor.

Once the tour of the vignettes is completed, there are 3 professionally designed

color schemes presented to the customer for their selection. After the tour, the
Sales Agent can then have a private conversation in their Sales Office utilizing a 55”
4K multi-touch monitor to review the customer’s selections. To add to the ambiance,

soothing music and a subtle seasonal scent fills the Sales Gallery and Vignettes
completing the entire experience.

SILVER AWARD

Avora at Port Imperial

Weehawken, NJ

Central Park

Builder: Landsea Homes
Hamilton, ON, Canada

Marketing Director: Gabe Pasquale
Builder: Losani Homes
Design: IDA Associates–Bonnie Manson

Design: McOuat Partnership

Artist Alley

121 E 22ND

Toronto, ON, Canada

New York, NY

Builder: Lanterra Developments Inc.
Builder: Toll Brothers City Living
Marketing Director: Marisa DeBrincat
Marketing Director: Michael Duff

Marketing by: Montana Steele Strategic Marketing

Design: Studio Munge

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