Page 41 - The Nationals - 2018 Gold WInners

BEST MARKETING OF GREEN/SUSTAINABLE PROGRAM

GOLD AWARD

The biggest real estate project currently underway in Panama,

required an advertising campaign of several phases. This is not just

a building; it is for all purposes a new kind of city.

Conceived as a truly sustainable endeavor in the northern part of the
city, the project will be built in several phases for the next decade,

therefore requiring an ad campaign of great adaptability, longevity

and impact.

Under the umbrella of “Green Thinking Living” we wanted to

separate the project from other competitors who might claim to be

sustainable. Here Green is not just an adjective, is a state of being.

The campaign welcomes the new resident using the logo –a leaf
Green City
shaped as both the G and C that give the project the name– as a
Panama City, Panama

gateway to a new urban habitat.

Builder: Pacific Hills

Ad Agency: Grupo 4s
The idea of a life surrounded by nature has to be conveyed in

every single piece of advertising. Living becomes an exploration
PLAY VIDEO

for the whole family. Each resident even receives a packet

of local plant seeds, so he can help to expand the lush green

throughout the project.

Here you buy a house, but get to live a whole habitat.

SILVER AWARD

Westwood Gardens

Toronto, ON, Canada

Builder: Collecdev

Marketing Director: Natascha Pieper

Ad Agency: Montana Steele Strategic Marketing

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