Page 25 - The Nationals - 2018 Gold WInners

BEST GRAPHIC CONTINUITY

GOLD AWARD

A visionary new village on 300 elevated acres in the western Las

Vegas valley, one of the largest single-builder projects in a decade,

and a showcase in one of the nation’s best-selling master planned
communities. Tasked with creating not only a brand, but a distinct

narrative for the community’s position in one of America’s most

cluttered home markets.

Creating an iconic and consistent brand marketing campaign look

using imagery of dramatic elevation infused with hues of the famous

red rocks in the area.

Crafting a narrative around the tagline: “Let’s Live In Reverence”
further iterated through language highlighting lifestyle features and

amenities of the community.

Reverence – A Summerlin village by Pulte Homes

Las Vegas, NV

Builder: Pulte Homes in collaboration with

The Howard Hughes Corporation

Marketing Director: Jason Demuth

Ad Agency: Robertson+Partners

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SILVER
AWARD

Crystal Valley

Aquabella

Castle Rock, CO

Toronto, ON, Canada

Builder: RainTree Investment Corporation
Builder: Tridel

Marketing Director: Ramey Becker

Ad Agency: The Brand Factory

Ad Agency: Milesbrand

Friday Harbour

Avion

Toronto, ON, Canada

Denver, CO

Builder: Geranium; Pemberton Group
Builder: William Lyon Homes
Ad Agency: The Brand Factory

Marketing Director: Kristin Peterson

Ad Agency: Milesbrand

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