Page 27 - The Nationals - 2018 Gold WInners

BEST BROCHURE FOR A COMMUNITY

GOLD AWARD

The goal for this project was to capture the building’s blend of cool,

modern luxury accented by the rich textures of NOLITA; the hottest

neighborhood in Manhattan. We achieved this goal by layering
carefully selected materials, bold graphic forms, and sleek metallic

touches for an eccentric rock and roll vibe and to reflect elements

seen throughout the development. Our inspiration came from the

neighborhood’s art, music, and culinary histories and the building’s

charismatic interiors crafted by Kravitz Design, headed by music

icon Lenny Kravitz.

Our challenge was in showcasing all the building’s unique
75 Kenmare

dynamics, while also presenting the area’s rawest attractions,

New York, NY

all with an uber-luxe luster. The photography and eclectic design
Builder: DHA Capital
throughout the brochure produced an editorial look at NOLITA
Marketing Director: Douglas Elliman
culture through the lens of haute living. This allows this finely Development Marketing

appointed building to reach its target; upscale clientele that values Ad Agency: RODE

quality craftsmanship and close proximity to one of NYC’s coolest

and most iconic neighborhoods.

SILVER AWARD

Museum Tower

Dallas, TX

Marketing Director: Steve Sandborg House39

Ad Agency: InterCommunicationsInc
New York, NY

Builder: Fisher Brothers

Avora at Port Imperial
Marketing Director: Jacqueline Urgo, Angela Ferrara and

Weehawken, NJ
Abbie McKinney

Builder: Landsea Homes Ad Agency: Gray Anderson

Marketing Director: Gabe Pasquale

Ad Agency: New World Group, Inc.
The Eugene

New York, NY

The Lofts Pier Village
Builder: Brookfield Properties

Long Branch, NJ
Marketing Director: Jacqueline Urgo, Angela Ferrara and

Builder: Extell Development Company & Kushner Abbie McKinney

Companies
Ad Agency: New World Group

Marketing Director: Tamar Rothenberg

Ad Agency: Pace Advertising

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