Page 18 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST BROCHURE

GOLD AWARD

WATER VALLEY
Windsor, CO

Builder: Water Valley
Marketing Director: Kurt Hinkle

Ad Agency: MilesBrand DNA

STATEMENT

Target Audience: Young families: first and second time buyers interested in a safe, small town environment with

good schools and a strong amenity package located within the community. Marketing Strategy: Create a multi-media
marketing campaign designed to rebrand the community based on the numerous ways residents are able to recreate

with water-based amenities. Results: The community brochure has been a big hit with residents and builders sales staff

alike. The developer uses the brochure to set expectations and demonstrate the quality of his brand. The marketing
campaign has helped to reignite new home sales and lot sales to builders. 400 of the remaining 500 lots have been sold

to builders. 2014 sales are on pace to hit 75 with 2015 projections at 150.

SILVER AWARDS

SL70
PAVILION PARK, THE FIRST

Silver Lake, CA
GREAT PARK NEIGHBORHOOD
Builder: Trumark Homes
Irvine, CA
Marketing Director: Mark Higgins
Developer: FivePoint Communities

Ad Agency: Gunn|Jerkens Marketing Communications
Marketing Director: Jann Rowe
Ad Agency: Strada Advertising

CAMDEN
THE DOMAIN
Playa Vista, CA
Anaheim, CA

Builder: Brookfield Residential
Builder: Brookfield Residential
Marketing Director: Alison Banks
Marketing Director: Mercedes Meserve
Ad Agency: Gunn|Jerkens Marketing Communications
Ad Agency: Hayes Martin Associates, Inc.

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