Page 77 - The Nationals - 2018 Gold WInners

MASTER PLANNED COMMUNITY OF THE YEAR

GOLD AWARD

Numerous challenges faced the developer of this 2,000-acre

Central California master-planned community. These included

convincing buyers to move to an unproven extension of Fresno—
and educating the public on the developer’s success in providing a

sustainable water supply for the project and nearby farmers in the

midst of California’s worst-ever drought. With innovative homes, a

sustainable water supply, and a land plan protecting the project’s

natural resources, this community is ushering in a new level of

Valley life dedicated to the cultivation of happy, healthy families. At
build-out, the community will offer eight residential districts with

6,578 homes in walkable neighborhoods, parks, trails and open

Riverstone
space, multiple community clubhouses, a dog park, a community
Madera, CA

farm, historic olive and citrus groves, commercial and mixed-use
Builder: Riverstone Development LLC
space, and on-site schools. The community achieved:

Marketing Director: Nick Bruno

Ad Agency: InterCommunications Inc • Strong appeal with target of singles, couples, families and retirees
residing in Fresno/Clovis metro

Interior Design: Chameleon Design

Landscape Design: Terry Broussard Broussard • Over 1,000 registrants on the interest list

& Associates

• 130 homes sold (based on Sept. 2017 community grand opening,
PLAY VIDEO

and builder sales office openings in Jan., Mar. and Aug. 2017)

SILVER AWARD

Baker Ranch

Lake Forest, CA

Builder: Shea Homes & Toll Brothers, Inc.
Marketing Director: Karen Ellerman & Dottie Sweeney

Ad Agency: Gauger + Associates

Design: C2 Collaborative

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