Page 78 - The Nationals - 2018 Gold WInners

DETACHED COMMUNITY OF THE YEAR

GOLD AWARD

Objectives: to position this luxury enclave as the most desirable address

in downtown Palm Springs, a haven for diverse and discerning buyers.

Achievement:

Project development and marketing is as precise and well integrated as

the mid century designs offered here. Anchored by accurate focus group

research, project concepts encompassed the site, the neighborhood’s
place in local history and the desert’s role in mid century traditions.

• Architecturally sophisticated homes are bold and subtle, sleek and
relaxed, with view-centric, indoor/outdoor layouts and custom caliber

options and amenities.

• Interior merchandising for models and the sales center delivers

Skye Palm Springs
imaginative, differentiated takes on mid century aesthetics. Featuring

Palm Springs, CA
art and accents from local artists and galleries, interiors helped sustain
positive buzz.

Builder: Woodbridge Pacific Group

Marketing Director: Karen Spargo
• Advertising and every related communication element promote the brand
in buyer-centric fashion, inviting pleasing discovery of project particulars.

Ad Agency: Roxburgh

Architect: Hannouche Architects
Immediate and gratifying response includes sellout of every release,
Interiors: Chameleon Design honors from the building industry, national design coverage—and

Landscape: Professional Design Associates very positive local response to a building company making its Palm

Signage: Outdoor Dimensions
Springs debut.

PLAY VIDEO

SILVER AWARD

Artesana

San Diego, CA
Axis

Builder: Pardee Homes Henderson, NV

Marketing Director: Jimmy Ayala Builder: Pardee Homes

Ad Agency: Greenhaus Architect: Bassenian Lagoni Architects
Architect: Bassenian Lagoni Architects Interiors: Bobby Berk Interior Design & Yolanda Landrum

Interiors: Ami Samuels Interiors Interior Design

Landscape: C2 Collaborative
Signage: Motivational Systems Inc.
Artesian Estates

San Diego, CA

Alta Vista at Orchard Hills
Builder: CalAtlantic Homes

Irvine, CA
Marketing Director: Cindy Baker

Builder: Toll Brothers, Inc. Ad Agency: Outsmart Marketing Solutions/WordPop

Marketing Director: Dottie Sweeney Public Relations

Ad Agency: Gauger + Associates Architect: Dahlin Group

Architect: Bassenian Lagoni Architects Interior Design: Pacific Dimensions (PDI)

Interiors: CDC Designs Landscape: Land Creative Inc.

Landscape: Land Creative Signage: Outdoor Dimensions

Signage: Outdoor Dimensions

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