Page 39 - The Nationals - 2018 Gold WInners
P. 39
BEST SPECIAL PROMOTION
GOLD AWARD
In today’s ever-changing world of marketing and communications,
the rise of the “social influencer” has gained massive traction
in a variety of arenas. Embracing some of the new social based
platforms available to marketing their homes, this community
provided A DAY IN A LIFE EXPERIENCE for a select group of key
social influencers.
The day was designed to allow the influencers to understand life
in Calabasas and the single-story flats that make-up this new
home neighborhood. The influencers were treated to a SoulCycle
class in the mixed-use community’s downstairs retail section as
well as Pressed Juicery samples from next door. After that, to
demonstrate the walkability of the community, the influencers Avanti
took a short walk to downtown Calabasas where they ate lunch Calabasas, CA
and then crossed the street to The Commons to enjoy a blowout Builder: The New Home Company
from DryBar. During the day’s events, influencers posted to their Marketing Director: Megan Eltringham
followers across Facebook, Instagram, Snapchat and more.
Ad Agency: Paolucci Salling &
In total, 180K plus impressions were produced, over 9K social Martin Communication Arts
engagements, and countless shares and comments.
PLAY VIDEO
This event provided the context and basis for ongoing efforts to
impact our buyer pool with new and less “intrusive” marketing
solutions that are authentic and showcase “earned media” power in
the 21st century.
SILVER AWARD
2017 Denver HBA Parade of Homes
Denver, CO
The Vistas at Orchard Hills
Builder: HBA of Metro Denver Irvine, CA
Marketing Director: HBA Parade of Homes Builder: Toll Brothers, Inc.
Committee
Marketing Director: Dottie Sweeney
Ad Agency: Milesbrand
RiverLights
Avora at Port Imperial
Wilmington, NC
Weehawken, NJ
Developer: Newland Communities
Builder: Landsea Homes Marketing Director: Shannon McSwiney
Marketing Director: Gabe Pasquale Ad Agency: The Brandon Agency
Ad Agency: New World Group, Inc.
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