Page 52 - The Nationals℠ - 2019 Gold WInners
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BEST SALES/LEASING CENTER
GOLD AWARD
The marketing objective is to warmly welcome prospective
home buyers from all age groups and walks of life while
engaging them in the process of envisioning their new
community and dream home. Upbeat, contemporary music
creates a mood of anticipation. Video and colorful visual
displays depict diverse groups enjoying “life in motion” as
they experience the many resort-style amenities offered.
The video plays continuously on a large screen, providing an
impressive overview of the community. Visitors explore the
area’s popular points of interest on an interactive map to get a
feel for the sense of place that makes the community’s location
very special. Additional interactive stations further engage
Westlake
prospective buyers by helping them envision and plan their
new home. They can select their favorite floor plan, virtually
Westlake, FL
place their furniture, and select structural options to customize
By: Minto Communities
their dream home. With a simple click, their customized plan
Marketing Director: Laura Hope
Design: Rhett Alexander can be saved for future viewing. This experiential environment
PLAY VIDEO
conveys the look, feel and energy of the new community,
reinforcing messaging that this truly is “where all the best of
today meets the possibilities of tomorrow.”
SILVER AWARD
Talisker Club
Promontory at Civita
Park City, UT
San Diego, CA
By: Storied Deer Valley, LLC By: The New Home Company
Marketing Director: Gina Canzonetta Marketing Director: Megan Eltringham
Design: Creative License International
Design: Canvas Interior Design
Muse-Sales Environment
Broadstone Montane
La Jolla, CA
Denver, CO
By: Rialto Capital Group By: Alliance Residential
Design: Design Line Interiors
Design: TRIO
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