Page 50 - The Nationals℠ - 2019 Gold WInners

BEST MARKETING PROMOTION BY SUPPLIER OR INDUSTRY PARTNER

GOLD AWARD

Presented with a unique opportunity from a well-known
Napa Valley winemaker to bottle and private label three

specific varietals of their wine for agency use as branded

client gifts, agency giveaways, and more. This became a

unique opportunity for Blufish to not only get hands-on with
the winemaking process, but in how they approached the

design and marketing of this otherwise fun new opportunity.

Using social media as the primary driver, Blufish developed a

playful engagement strategy, crowdsourcing artists new and

established to submit artwork for each of the three bottles,
as well as the custom-designed packaging. The net result

was overwhelming, presenting Blufish both with hundreds of

Blufish Wine
interesting, humorous, out-of-the-box submissions, as well

Tempe, AZ
as an exciting viral engagement campaign that increased
Blufish overall social audience by 10% and spiked organic
By: Blufish Design Studio
engagement on Facebook and Instagram by over 100%.
Marketing Director: Matt Hasher
Holiday after holiday, event after event, clients continue to
PLAY VIDEO

ask about Blufish Wine, and when and where they can get

their hands on some.

SPECIAL AWARD

Thank A Framer

By: Norbord Inc.

Ad Agency: Jib Limited

PLAY VIDEO

SILVER AWARD

InterCommunicationsInc
Huber Engineered Woods

Newport Beach, CA
Nationwide

By: InterCommunicationsInc®
By: Huber Engineered Woods

Marketing Director: Scott Long
CARE Awards
Design: Wray Ward

Denver, CO

By: Blufish Design Studio Housing Design Matters Email Campaign

Marketing Director: Becky Hasher
Jacksonville FL

By: Housing Design Matters, Inc.

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