Page 49 - The Nationals℠ - 2019 Gold WInners

BEST DIGITAL SALES TOOL/USE OF TECHNOLOGY

GOLD AWARD

This builder hears every day how frustrated

people are when shopping for a custom home

because they do not know what is included and

what their total price will be. They took this
feedback and developed a Trademarked point-

of-sale system that they have been using and

evolving over the last 25 years. This point-of-sale

tool allows customers to see where ever dollar is

spent. This detailed document includes a picture,
description and a price so there are no hidden

costs or unwelcomed surprises. They present an

in-depth clear presentation of every cost that goes
Front Door — Point of Sale System

into building their custom home. The customer is
Canton, OH
presented with hundreds of included and optional

By: Schumacher Homes
features. At the end, they will receive a copy of the
Marketing Director: Mary Schumacher Becker,
quote showing all pricing, description and images
MIRM, CSP, CMP

of their selections, including a breakdown of the

monthly payment.

SILVER
AWARD

Altair

Irvine, CA

By: Lennar & Toll Brothers

99 Hudson

Marketing Director: Jenny Masters & Dottie Sweeney
Jersey City, NJ

Design: Focus 360, Inc.

By: China Overseas America
Marketing Director: The Marketing Directors,
Theory at Innovation

Jacqueline Urgo and Hannah Yoo
Fremont, CA

Design: New World Group, Perkins Eastman

By: Shea Homes

Empire Maverick
Marketing Director: Adam Hieb
Design: Focus 360, Inc.

Toronto, ON, Canada

By: Empire Communities
Allegro

Marketing Director: Sue MacKay
Aurora, ON, Canada

Design: Empire/Pureblink
By: Geranium

Marketing Director: Stephanie Lane

Design: NEEZO Studios

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