Page 41 - The Nationals℠ - 2019 Gold WInners

BEST OVERALL ADVERTISING CAMPAIGN

GOLD AWARD

The campaign creative showcases real residents enjoying
the amenities how they would be utilized on property. Print

ads were chosen to drive overall awareness that the offering

was open while long-and short-form videos enhanced the

website, paid and organic social, and were utilized on lead
generation landing pages designed to compel prospects to

sign up and learn more.

Both print and video wrapped with #TheRanchRocks

hashtag as a way to continue showcasing resident and

community pride and expand the reach and impact of
resident’s enthusiasm by maintaining a collaborative

campaign promoting #TheRanchRocks. Overall metrics

proved the campaign successful with high engagement: Total

impressions at 3,486,809, average time on landing page was

2 minutes and 44 seconds, 1,375 sessions and a conversion
rate of 1.3%.

The Backyard & The Campout

Rancho Mission Viejo, CA

By: Rancho Mission Viejo

Marketing Director: Nadine Corrigan,
Stephanie Walker

Ad Agency: Greenhaus

PLAY VIDEO

SILVER AWARD

William Lyon Homes

Denver, CO

By: William Lyon Homes
Marketing Director: Kristin Peterson Empire Maverick

Ad Agency: Milesbrand
Toronto, ON, Canada

By: Empire Communities

Kingly
Marketing Director: Sue MacKay
Toronto, ON, Canada
Ad Agency: Pureblink

By: Allied RioCan

Ad Agency: The Brand Factory
Starkey Ranch

Tampa, FL

The Eugene

By: Wheelock Communities
New York, NY
Marketing Director: Barbara Koenig

By: Brookfield Properties Ad Agency: Walker Brands

Marketing Director: The Marketing Directors,

Jacqueline Urgo and Catherine Connelly
Ad Agency: New World Group

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