Page 43 - The Nationals℠ - 2019 Gold WInners

BEST SPECIAL PROMOTION

GOLD AWARD

The Tour of Homes is our community’s signature annual

event when, for one month, prospects are invited to tour

more than 70 model homes in our actively selling villages.

A robust events calendar adds to the fanfare and helps
potential residents experience the culture and connection

evident in our community.

Starting with the kick-off Block Party, attendees are invited

to join in on bike rides and nature walks, outdoor theater

performances, Halloween-related events like Barctober Fest
and Boofest, car shows, charity runs and more.

Including print, broadcast, outdoor, and digital media, this

campaign resulted in 39,662 total website sessions. The goal

of attracting new prospects to the community was achieved, Lakewood Ranch Tour of Homes

as evidenced by the fact that 85.5% of the web traffic was Lakewood Ranch, FL

new to the site.

By: Schroeder-Manatee Ranch
Marketing Director: Laura Cole
The campaign led to 2,876 unique people visiting the
Design: SparkFire Branding
community, and 213 sales in the 7-week period.

PLAY VIDEO

SILVER AWARD

Empire Maverick — Toronto Life VIP Series

Toronto, ON, Canada
Parkland Village Grand Opening

By: Empire Communities Cypress, TX

Marketing Director: Sue MacKay By: The Howard Hughes Corporation — Bridgeland

Design: Toronto Life
Marketing Director: Lona Shipp

Design: MMI Agency

Kissing Tree — Big and Bright Event

San Marcos, TX
Glimpse of The Grove Campaign

By: Brookfield Residential Austin, TX

Marketing Director: Tabitha Walsh By: M Signature

Creative Agency: L&P Marketing Marketing Director: Jared Glazar

Event Partner: Texas Monthly Design: L&P Marketing

Event Coordinator: High Beam

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