Page 39 - The Nationals℠ - 2019 Gold WInners

BEST 30–60 SECOND COMMERCIAL

GOLD AWARD

Empire Phoenix

Toronto, ON, Canada

By: Empire Communities

Marketing Director: Sue MacKay
Ad Agency: Empire/Pureblink

PLAY VIDEO

Marketing was anchored around the idea of “adulting” — the tasks, responsibilities and behaviors

traditionally associated to growing up and identifying as an adult. To embody the personality of our target
audience and create original content that would spark conversation and drive traffic and prospects to the

website, The Adulting Series was created — a collection of 3 video spots to promote the development.

Each highlighted common and all too well-know situations many young adults and aspiring homeowners

typically face while they’re growing up and affirming their independence and place in the world. The stories
of three main characters were told in a humorous and relatable way in scenes and scenarios that took place

in their new condos. The videos were leveraged throughout the marketing campaign via social media,

website, email marketing and in various online advertising channels, and also were turned into GIFS and

stills to capture the attention of the target audience and bring awareness to the project.

SILVER AWARD

Khayeri Flooring

Toronto, ON, Canada

Kissing Tree

By: Khayeri Flooring

San Marcos, TX

Ad Agency: The Brand Factory

By: Brookfield Residential

West
Marketing Director: Tabitha Walsh
Ad Agency: L&P Marketing
Toronto, ON, Canada

Creative Agency: Beef and Pie
By: Aspen Ridge Homes
Video Producer: Ariadyn Hansen

Ad Agency: The Brand Factory

“Hooommmeee”/Sage

Genius

Livermore, CA

Toronto, ON, Canada

By: Shea Homes
By: Treasure Hill Homes
Marketing Director: Beth Bates

Marketing Director: Antonio Baglione
Ad Agency: 52 Pick-up Inc.

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