Page 38 - The Nationals℠ - 2019 Gold WInners

BEST RADIO COMMERCIAL/CAMPAIGN

GOLD AWARD

The radio commercial used a classic song by the Pointer

Sisters titled “I’m So Excited” which fit perfectly into the

overall marketing campaign and direction of this brand. By

using a classic or recognizable song it immediately makes

a connection with the listener. There is a pre-existing sense

familiarity and evokes an “I know that song” emotion, all the

while building the brand recognition.

Universal

Toronto, ON, Canada

By: Chestnut Hill Developments

Marketing Director: Ralph Del Duca

Ad Agency: Montana Steele Strategic Marketing

LISTEN

SILVER AWARD

Orchard Ridge

Muskoka Bay Resort
Liberty Hill, TX

Gravenhurst, ON, Canada
By: Freehold Communities
By: Freed
Marketing Director: Andy Salafia

Ad Agency: The Brand Factory
Ad Agency: White Hat Agency

Touchstone Resort
Southshore

Bracebridge, ON, Canada
Aurora, CO

By: Mist Opportunities
By: Raintree Development

Ad Agency: The Brand Factory
Marketing Director: Joni Busby

Ad Agency: Milesbrand

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