Page 36 - The Nationals℠ - 2019 Gold WInners

BEST PRINT AD

GOLD AWARD

The builder crafted the story of a fictional secret society that

would set the tone and the personality of the project. Four

Mavericks were casted as the main characters, embodying

the Maverick’s exclusive and coveted lifestyle along with a
set of 10 guiding principles known as the Maverick Manifesto

used as key messaging in print ads. In this ad the “We are

on King for a Reason” headline from the marketing film is

used alongside a still from the video to make a powerful

visual impact and evoke emotion with the viewer. Strong
calls to action to register and visit the project website helped

to boost web traffic and provide strong prospect leads for

sales. A unique website URL was also used for each print

publication to track leads back from the source and help

to understand which ad creative and placements had the

biggest ROI.

Empire Maverick

Toronto, ON, Canada

By: Empire Communities

Marketing Director: Sue MacKay

SILVER AWARD

Panda Condominiums
57 Brock

Toronto, ON, Canada
Toronto, ON, Canada

By: Lifetime Developments
By: Block Developments

Marketing Director: Natalie Chu/Anastasia Testani Marketing Director: Ryan Fenton

Ad Agency: Montana Steele Strategic Marketing
Ad Agency: Montana Steele Strategic Marketing

West
Vivant

Toronto, ON, Canada
Denver, CO

By: Aspen Ridge Homes By: Joyce Homes

Ad Agency: The Brand Factory
Marketing Director: Angela Harris, TRIO

Ad Agency: Milesbrand

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