Page 80 - The Nationals℠ - 2019 Gold WInners

DETACHED COMMUNITY OF THE YEAR

GOLD AWARD

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Vivant

Parker, CO

Joyce Homes

Interiors, Creative Director - TRIO
Architect - KGA Studio Architects

PLAY VIDEO

Challenge, how to sell eighty-one homes on 1.5-acre lots in a failed master-planned community in a remote

location. Strategy, separate the remaining eighty-one lots from the existing community by completely
rebranding as a new community offering large lots and unique modern home designs. A vital element of the

strategy was the builder’s decision to collaborate with an interior design firm to create new home designs

unlike anything available in the market by designing from the inside out beginning with floor-plan circulation,

programming, and flexibility of every space. As an added benefit, the team also brought in Wellness Within
Your Walls to create a beautiful, sustainable, non-toxic interior environment resulting in the first Wellness

Within Your Walls certified community in Colorado. The name, logo and graphic continuity for this community

were created to reflect the elegant, refined nature of the architecture. The use of black window frames and

primarily white and crme exteriors lead to a graphically strong black and white color palette. The results have

been very positive creating strong market demand. Within 30 days of the August 8 soft launch, six homes are
under contract with a deep prospect list of 220.

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