Page 78 - The Nationals℠ - 2019 Gold WInners

MULTIFAMILY COMMUNITY OF THE YEAR

GOLD AWARD - HIGH RISE

The target market was very specifically used to develop all aspects of the

marketing for this project. The level of exclusivity that the target market

is used to was the main motivation for the project elements. Where the

ads were placed, the renderings developed, the finishes in the vignette
models — all these pieces were created with the elite audience in mind.

The selection of the team behind them was due to the demographic that

would be pursued as purchasers in this building. The people interested

in the project was a direct result of such targeted marketing. It was very

successful in communicating the exclusivity of the development.

50 Scollard

Toronto, ON, Canada

By: Lanterra Developments
Marketing Director: Erin Millar

Design: Montana Steele

Strategic Marketing

PLAY VIDEO

SILVER AWARD

Metro Crossing
Panda Condominiums

Fremont, CA
Toronto, ON, Canada

By: Toll Brothers
By: Lifetime Developments

Marketing Director: Dottie Sweeney
Marketing Director: Natalie Chu/Anastasia Testani

Design: CDC Designs — Design of Interior of VR Models Ad Agency: Montana Steele Strategic Marketing
Evolution Ventures — Sales Application, VR Models, Architect: Turner Fleischer

Renderings, and Video
Interior Designer: Cecconi Simone

Gauger & Associates — Master Campaign

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