Page 55 - The Nationals℠ - 2019 Gold WInners

BEST COMMUNITY AMENITY

GOLD AWARD

Simply stated, the major marketing objective in creating this
community amenity feature was to give buyers — primarily

affluent families — a community center unlike anywhere else

in the area, give them a lifestyle they could not get anywhere

else and ultimately make it easier to sell homes.

This community was built on the site of an old thoroughbred
breeding farm, and the original owners had built a 9,500-sf

home on the land featuring tall beamed ceilings, European-

imported cast stone fireplaces, and more. It was in major

disrepair but rather than tearing it down, it was painstakingly
preserved and repurposed.

Literally every brick was taken off and saved, along with the
Mustang Lakes

Celina, TX
fireplaces and massive ‘castle’ doors. The expense and care

By: Cambridge Companies that was taken in recreating the actual home — and adding

Marketing Director: Matthew Alexander a 2,500-sf fitness center — resulted in this extraordinary
20-acre ‘central park’. Named ‘The Club’ — it is the largest
Design: Anderson Hanson Blanton
PLAY VIDEO
private amenity center in North Texas and includes a great

lawn, extensive outdoor living areas, a 5-acre lake with

fishing piers and a private island, three pools, four tennis

courts, basketball court, a playground and more.

The Club grand opened in spring 2017 and has been the

major factor in selling over 150 homes from October

2017-October 2018. Yes, people hear about it but are literally

blown away when they actually experience it – making it an

easy sale for the on-site team and Realtors as well.

SILVER AWARD

Shea Trilogy — Lake Norman
SaddleBrooke — The Ranch House

Denver, NC
Oracle, AZ

By: Shea Homes
By: Robson Resort Communities

Design: Design lines, A Division of TRIO
Marketing Director: Karri Kelly
Design: Kimberly Timmons Interiors

Esencia at Rancho Mission Viejo — The Hilltop Club

Rancho Mission Viejo, CA

By: Rancho Mission Viejo The Backyard

Marketing Director: Nadine Corrigan Rancho Mission Viejo, CA

Architects/Designers: Robert Hidey Architects By: Rancho Mission Viejo Co.

Landscape Architect: Land Concern Marketing Director: Nadine Corrigan

Interiors: Design Lines, A Division of TRIO
Design: Land Concern

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