Page 27 - The Nationals℠ - 2019 Gold WInners

BEST GRAPHIC CONTINUITY

GOLD AWARD

The project was the builder’s re-entry into the Toronto

high-rise market, launching in one of the city’s most vibrant

downtown neighbourhoods — King Street West. Tasked with

creating not only a project brand, but also a personality and
narrative for the community’s marketing meant we had to

stand out from the competition and secure our place in the

market. The team created an iconic and bold brand logo that

became the core emblem of the project. The logo gives a

nod to the builder’s iconic initial, “E” and adds the project’s
mirrored initial “M” to create a unity and symmetry that is

echoed throughout the brand. A clean, strong font coupled

with dark tones and sharp angles creates a memorable and

recognizable brand to use cohesively in signage, print and Empire Maverick

digital applications. It’s brevity and ability to encapsulate
Toronto, ON, Canada

the brand’s personality made it incredibly impactful and
By: Empire Communities
versatile for various applications on marketing, advertising,
Marketing Director: Sue Mackay
sales and event collateral.
Ad Agency: Pureblink

PLAY VIDEO

SILVER AWARD

Panda Condominiums
The Keeley

Toronto, ON, Canada
Toronto, ON, Canada

By: Lifetime Developments
By: TAS

Marketing Director: Natalie Chu/Anastasia Testani Marketing Director: Goran Alexander

Ad Agency: Montana Steele Strategic Marketing
Ad Agency: 52 Pick-up Inc.

Elgin East
Peninsula Papagayo

Toronto, ON, Canada
Guanacaste, Costa Rica

By: Sequoia Grove Homes By: Gencom

Marketing Director: Nia Bianchi
Marketing Director: Bryan Bruce

Ad Agency: Montana Steele Strategic Marketing
Ad Agency: InterCommunicationsInc®

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