Page 26 - The Nationals℠ - 2019 Gold WInners

BEST LOGO DESIGN

GOLD AWARD

The objective for the logo was to have an element that

showed the elegant luxury of the development. The address

of the development was chosen as the name of the project

and the logo is a demonstration of how a simple number
can be elevated to another level. The open features of the

logo allow for it to have an air of distinction and playfulness

while keeping it aloof. The logo should also be an easily

readable and recognizable feature of the branding for the

project. The challenge for this logo was how to elevate it
from the simplistic address that it is and give it the qualities

of elegance, exclusivity and sophistication that the building

exudes. The logo clearly demonstrates that this was

50 Scollard
accomplished through the font chosen and the placement of
the numbers and letters in the address.

Toronto, ON, Canada

By: Lanterra Developments

Marketing Director: Erin Millar

Ad Agency: Montana Steele Strategic Marketing

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SILVER AWARD

The Laurel

Philadelphia, PA

By: Southern Land Company

Marketing Director: Brian Emmons
The Copper Club at The Metalworks

Ad Agency: United Landmark Associates

Guelph, ON, Canada

By: Fusion Homes Lyric Logo

Marketing Director: Elyse Kowtecky Irvine, CA

Ad Agency: Blackjet Inc.
By: TRI Pointe Homes

Marketing Director: Natalie Barrios
Kingly
Ad Agency: Greenhaus

Toronto, ON, Canada

By: Allied RioCan
Promenade@5

Ad Agency: The Brand Factory
Williamsburg, VA

By: Franciscus Homes
Marketing Director: Russell Clark

Ad Agency: Bryant Digital

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