Page 57 - The Nationals - 2018 Gold WInners

BEST INTERIOR MERCHANDISING
OF A MODEL PRICED UNDER $300,000

GOLD AWARD

This model has a crystal-clear target that the client needs to attract: a

confident, single woman who is design driven, and needs affordability.

With just three areas to furnish (2 bedrooms and a combined kitchen/
dining/great room space) it was imperative to quickly capture the

heart of this consumer. Challenge was to create exciting design with

very value-engineered finish packages.

• Tailored, neutral design uses soft gray, crisp white, and glass accents

to ground great room while keeping dining area open and bright.

•
Artwork maximizes length of room by leveraging raspberry contrast

to draw the eye and capture full length of space. Oversized, whimsy

dining table accessory draws attention away from the absence of a

dining fixture.

Avion at Denver Connection, • Easily replicated trim detail on TV wall evokes a classic style without

Horizon Collection, 22A1 complication, adding texture and depth to entire space.

Denver, CO

• This buyer may need a roommate, so secondary bedroom incorporates
Builder: William Lyon Homes
an upbeat, orange accent and bold artwork to signify personality.

Interiors: Possibilities for Design

•
Master bedroom has to immediately connect to this consumer and
PLAY VIDEO

create a “must-have” emotion. Simple boxed wood is applied to

drywall. A very current, very modern execution of white on white

combines a design-centric chandelier and sophisticated art to turn a

small room into a glamorous retreat.

• All paint was part of builder’s offering, no custom colors were used.

•
All finishes were packages provided by builder.

SILVER AWARD

Eastmark – Fairview
Meridale

Mesa, AZ
Charlotte, NC

Builder: Ashton Woods Builder: Mattamy Homes
Marketing Director: Robert Nunes Marketing Director: Mike Smedley

Interiors: HRi Design
Interiors: Builders Design

Eastmark – Serenity
Arlington Square

Mesa, AZ
Telford, PA

Builder: Ashton Woods Builder: W.B. Homes, Inc.
Marketing Director: Robert Nunes Marketing Director: Matthew Berkis

Interiors: HRi Design

57