Page 75 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

MASTER PLANNED COMMUNITY OF THE YEAR

GOLD AWARD – MASTER PLAN

STATEMENT

Statement: Hi. Life Will Be Different Here—evocative USP

defines marketing that eliminates boundaries, treats everyone as

a friend and invites everyone to join the conversation, join the fun

and claim their spot in a very special place to call home:

• Great choices: 31 designs, 10 distinctive collections with

important commonalities: indoor/outdoor connections,

easy-living great rooms and multi-gen versatility.

• Absence of trap fences enhances heritage vernaculars,

and underscores marketing invitation to explore this
community in your own way.
Pavilion Park – The First Great
• 6-acre park, sustainable landscaping, unique welcome
Park Neighborhood
Irvine, CA
pavilion, greenhouse, outdoor entertainment areas,

Developer: FivePoint Communities whimsical signage—special touches abound, honoring

Marketing Director: Jann Rowe
intelligent buyers and planting the seeds for enduring
Ad Agency: Strada Advertising community vitality.

Sales Center Design: Chameleon Design • Bring people together. Walk, ride, swim, watch your kids

Signage:
play, join neighbors for tai chi, happy hours, barbecues,
RSM Design/Outdoor Dimensions
cooking classes and random fun.
Landscape: Valley Crest Design Group
• It works. In less than one year, 635 of 726 homes are
Event Team: Patrician Company
Digital Communications: EWI Worldwide sold (87%), and 3 of 10 collections are sold out.

Social Marketing: Porter Novelli

SILVER AWARDS

POTOMAC SHORES WINDSONG RANCH HARVEST
Potomac Shores, VA Prosper, TX Argyle, TX

Developer: SunCal Developer: Terra Verde Group Developer: Hillwood
Marketing Director: David Soyka Ad Agency: Communities

Ad Agency: InterCommunications Anderson Hanson Blanton Marketing Director: Margaret Jarvis
Architect:
Sales Office: Ad Agency:

Pinnacle Design & Consulting Creative License International Anderson Hanson Blanton
Interiors: Model Home Interiors, Inc. Landscape: TBG Partners Signage: Identitec

Sales Office:
Signage: Identitec
Quest Design & Fabrication

Landscape: Hart Howerton
Signage: Outdoor Dimensions

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