Page 36 - The Nationals 2015 Winners Book
P. 36
THE NATIONALS2015
SM
BEST MICROSITE/WEBSITE FOR A COMMUNITY
GOLD AWARD
www.vidasf.com
San Francisco, CA
Builder: Oyster Development
Marketing Director: Polaris Pacific
Ad Agency: Allis
STATEMENT
Goal: To produce a leading sales and marketing strategy for 114 modern condominium homes at the corner of 22nd and Mission
Streets in the heart of the Mission. The Mission is one of San Francisco’s most dynamic neighborhoods with a Millennial mindset and
a unique environment of affluent technology workers desiring a more bohemian lifestyle. Due to the mindset and technology aptitude of
the prospective buyer, the website played a critical role in defining the Vida brand. The progressive website leveraged video, integrated
social media feeds and responsive technologies to create a break-through experience. With a significant mobile-based audience, the
mobile version was as dynamic as the desktop version.
SILVER AWARDS
www.thekipdistrict.com www.millwheelsf.com
Toronto, ON, Canada San Francisco, CA
Builder: Concert Properties Builder: R Group Inc.
Marketing Director: Heather Harley Marketing Director: Polaris Pacific
Ad Agency: 52 Pick-up Inc.
Ad Agency: Allis
www.sl70.com
www.LiveCanneryDavis.com
Davis, CA
Silver Lake, CA
Builder: The New Home Company Builder: Trumark Homes
Marketing Director: Megan Eltringham Marketing Director: Mark Higgins
Ad Agency: Paolucci Salling & Martin
Ad Agency: Gunn/Jerkens Marketing Communications
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