LEGENDS OF RESIDENTIAL MARKETING

Since 1992, The National Sales & Marketing Council has saluted homebuilders and marketing professionals who have stood apart as “legendary” in the field of new-home marketing. They are selected based upon their professionalism, their commitment to our industry and the quality of their marketing contributions.

Since 1983, Mary has been working with home builders and developers across the country and has won numerous local, regional and national industry awards for Interior Merchandising Excellence. She is recognized nationally as a leader in the field of model home merchandising and believes strongly in giving back to the home building industry.

Mary joined NAHB and the HBA of Greater Austin in 1985 and has been a raving fan ever since. She has been a speaker at the International Builders Show since 2007 and a frequent contributor to Sales and Marketing Ideas Magazine, Builder and Developer Magazine and other industry publications.

In 1990 Mary received the coveted MIRM (Master in Institute of Residential Marketing) designation and became a co-instructor of IRM II. The opportunity to reach out and share information with other industry professionals across the country and to learn so much from other instructors has been one the highlights of her career.

Mary has been actively involved in NAHB since she joined. She was the 2003 Chairperson of the National Sales and Marketing Council and the 2006 President of the Institute of Residential Marketing. Mary has and currently serves on the 55+ Housing Industry Council Board of Trustees and is 2^nd Chair of the Design Committee. In addition, she has been chairperson of The Nationals and is a frequent judge for local award programs across the country.

Mary served on the HBA of Greater Austin’s BOT for many years and was the Vice President of Sales and Marketing for four years on the Executive Board. She was one of the founding members of her local SMC and served for five years as its president. She is still an active member.

HONORS

• Trina Ripley Excellence in Education Award from NAHB’s Institute of Residential Marketing. The award was given for “her outstanding lifetime achievements in educating new home sales and marketing professionals and helping to achieve the goals of the Institute of Residential Marketing.
• She was also honored to receive the Bill Molster Award from the National Sales and Marketing Council in 2009.
• In 2012 Mary was elected to the Institute of Residential Marketing’s College of Fellows.

ARTHUR C. DANIELIAN, FAIA
Founder & Chairman
Danielian Associates Architecture + Planning
Over the course of his 55+ year career, Art Danielian has truly made his mark on the field of residential architecture. Not only has he achieved exemplary accomplishments within the profession, he has a demonstrated history of giving back to the homebuilding industry and providing mentoring to the next generation of architectural students and industry professionals.

Art grew up in Pasadena, California, and served in the US Army before attending USC School of Architecture. During his time at USC, he immersed himself in the field and worked for a myriad of structural engineering and architecture firms. Two notable projects that Art worked on include the Apollo launching structure and the Space Needle. Upon his graduation in 1963 he began working for Ed Fickett, FAIA, one of the nation’s pioneers in master planned residential communities. Working with Ed is where Art got his start in residential design and ultimately found his passion.

After venturing out and starting his own architectural firm early in his career, Art Danielian pioneered such innovative residential housing concepts such as the wide and shallow lot configurations, combo / condos, and various improvements of the ‘z-lots’ all of which had a substantial and positive impact on community character in master planned communities throughout Orange County. Art also assisted with the Charter for the City of Irvine. After being honored with numerous awards within California and advanced to the College of Fellows of the AIA in 1982, Art expanded his architecture services throughout the United States and then to the rest of the world – creating innovative housing designs and communities that homebuyers loved to live in.

Art became a recognized expert in innovative housing design, bringing a multitude of ideas to the homebuilding industry. He was one of the first architects to embrace a market-driven design model, working with each of his builder clients and market researchers to truly identify their market profiles – creating homes with tremendous absorption rates that were well loved by their buyers. For nearly 20 years he represented the AIA and led the architecture and design panels at the International Builders Show and was a regular speaker at industry conferences and events. Art was one of the founding members of his local SMC, helped ignite the MAME Awards, and was among the first group of individuals to earn their MIRM designation by NAHB. Throughout the years Art has been honored with the Max C. Tipton Award, the Rodney Radom Memorial Award, and in 2002, Art Danielian was the first architect to be inducted into the California Homebuilding Foundation Hall of Fame. This honor was bestowed upon him due to “contributing immeasurably to the community, advancement of the profession, and for elevating the architect’s role in the homebuilding industry.”

In 2018, Art’s firm Danielian Associates celebrated 50 years in business. The firm attributes its success navigating the ups and downs of the economic housing cycle due to their market-driven design philosophy and having an international market presence. To date, the Danielian Associates Team has provided planning and architecture services to 44 states and 15 countries worldwide — creating well over one million units of housing. The diverse range of products Art and his team have designed include production housing, custom homes, multifamily housing, mixed-use, affordable housing, senior communities, clubhouses, transitional housing for US military veterans, master planned communities and much more.

Art believes in hard work and being tenacious. His high energy and passion for design are contagious in the office. Art continues to work full time, focusing primarily on international projects while the firm is now under the leadership of his son, John Danielian, AIA.

Kenneth W. Agid – The Marketing Department
Adrienne Albert, MIRM  – The Marketing Directors
S. Robert August – North Star Synergies, Inc.
Al & Jim Baldwin – The Baldwin Company
Doug Bauer – TRI Pointe Homes
William E. Becker, MIRM – The William E. Becker Organization
Barry Berkus, AIA – B3 Architects Planners
Andrew Brethour – PMA Brethour Group
William R. Bone – Sunrise Colony Company
Larry Cannarelli – American West Homes
Bill Conner – Conner Development
William (Bill) Davidson – Davidson Communities
Philip Dion- Del Webb Corp.
Ralph Drees – Drees Homes
Richard Elkman, MIRM – Group Two Advertising
Timothy Eller – Centex Homes
Sanford Goodkin, MIRM – Goodkin & Associates
Lester Goodman, MIRM – Prudential New Homes
Charles (“Chuck”) Graham, MIRM, IRM Fellow –  Newton Graham Consultants
Alan Green – The Green Company
Andrew Greenman, MIRM – Greenman Group
Keith Johnson & Peter Ochs – Fieldstone Company
Kevork Hovnanian – K. Hovnanian Companies
Bruce Karatz – Kaufman & Broad Homes
Randall Lewis – Lewis Homes
Daniel R. Levitan, MIRM – Levitan & Associates
Hal & Jim Lynch – RecreActions Group of Companies
General William Lyon – Wm. Lyon Homes
John Martin – MMDC, Inc.
Ian McCarthy – Beazer Homes
David Miles – Milesbrand
Ira Norris – Inco Homes
Jorge Perez – The Related Group
William Pulte – Pulte Homes
Thomas Richey, MIRM – Richey Resources
Van Rose Jr. – Rose & Womble Realty
Arthur Rutenberg – Rutenberg Homes
William Ryan Jr. – Ironhart Communities
Gary Ryness – The Ryness Company
John Schleimer, MIRM – Market Perspectives
Bob Schultz – New Home Specialists
Bert Selva – Shea Homes
William R. Smolkin, MIRM – Hebert/Smolkin Associates
Dave Stone, MIRM – The Stone Institute
Robert Strudler – US Home Corporation
Robert & Bruce Toll – Toll Brothers
W. Lawrence Webb – John Laing Homes
David Weekley, MIRM – David Weekley Homes
John Weiland,  MIRM – John Wieland Homes
Jack Willome – Ray Ellison Home