Page 33 - The Nationals℠ - 2019 Gold WInners

BEST SOCIAL MEDIA CAMPAIGN

GOLD AWARD

This development was designed with young Millennials and

first-time homebuyers in mind, and our marketing campaign

endeavored to connect with this group on a personal and

relatable level. Therefore, a strong and vibrant social media
presence was needed to engage with the target audience

on the channels they use most for sourcing information.

Marketing was anchored around the idea of “adulting” — the

tasks, responsibilities and behaviors traditionally associated

to growing up and identifying as an adult. We told this story
in a humorous and relatable way through The Adulting

Series — a collection of three video spots to promote the

new condo development while highlighting the common and

Empire Phoenix
all too well-known dilemmas and conundrums many young
adults and aspiring homeowners typically face while they’re
Toronto, ON, Canada

growing up and affirming their independence and place in
By: Empire Communities
the world.

Marketing Director: Sue MacKay
Ad Agency: Empire/Pureblink

PLAY VIDEO

SILVER AWARD

Harlow Lifestyle Social Campaign

Atlanta, GA
Kissing Tree

By: Edward Andrews Homes San Marcos, TX

Marketing Director: Jenny NeSmith
By: Brookfield Residential

Ad Agency: Evolved Cinema; The Wilbert Group
Marketing Director: Tabitha Walsh

The Woodlands
WEST

The Woodlands, TX
Toronto, ON, Canada

By: The Howard Hughes Corporation By: Aspen Ridge Homes

Marketing Director: Kim Phillips Ad Agency: The Brand Factory

Ad Agency: MMI Agency

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