Page 30 - The Nationals℠ - 2019 Gold WInners

BEST BROCHURE — HIGH RISE COMMUNITY

GOLD AWARD

The project’s marketing story was anchored around a fictional

secret society that would set the tone and the personality of

the project. Four Mavericks were cast as the main characters,

embodying the development’s exclusive and coveted lifestyle
along with a set of 10 guiding principles known as the Maverick

Manifesto. The community brochure is layering in key messaging,

content and imagery with strong graphics and headlines, sleek

touches and bold details. Layering the various paper stocks

with the combination of matte and gloss finishes allowed us

to have a tactile representation of the brand’s contrast and

boldness. The team leveraged stunning interior and exterior

renderings, coupled with stills from the marketing video as they

presented neighbourhood details, features, finishes and amenity Empire Maverick

information. The colours, font and paper selection complement
Toronto, ON, Canada

the overall brand and persona of the project while effectively
By: Empire Communities
communicating key sales messaging to guide prospects through
Marketing Director: Sue MacKay
the sales process.
Ad Agency: Pureblink

SILVER
AWARD

The Keeley

Elgin East

Toronto, ON, Canada

Toronto, ON, Canada

By: TAS

By: Sequoia Grove Homes
Marketing Director: Goran Alexander
Ad Agency: 52 Pick-up Inc.
Marketing Director: Nia Bianchi

Ad Agency: Montana Steele Strategic Marketing

Panda Condominium

Kingly

Toronto, ON, Canada

Toronto, ON, Canada

By: Lifetime Developments
By: Allied RioCan

Marketing Director: Natalie Chu/Anastasia Testani
Ad Agency: The Brand Factory

Ad Agency: Montana Steele Strategic Marketing

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