Legends of Residential Marketing 2013 Honorees

DANIEL R. LEVITAN
PRINCIPAL – LEVITAN & ASSOCIATES
FT. LAUDERDALE, FL

Daniel Levitan is acknowledged as one of the nation's preeminent residential development and marketing strategists having been responsible for more than 950 communities containing over 165,000 housing units and representing in excess of $55 Billion in sales.

But more than just an icon in residential marketing, he is without equal in leading the industry to help others on the road to success.

A charter MIRM designee, Dan actively served on and/or chaired every IRM Committee, supervised the first IRM Research Project, was a multiple term Trustee of IRM and served as IRM President. He also actively served on and/or chaired every NSMC Committee, was a six term Trustee of the National Sales and Marketing Council and served as Chair of NSMC.

A national principal instructor of all of the IRM and the CSP courses, Dan has instructed well over 200 such programs around the country. He was the author and principal instructor of the "A to Z of New Home Sales" seminar series, has written, produced and presented countless other programs, courses and seminars for NSMC, NAHB, and HBAs and SMCs across the country as well as for Multi-Housing World and Multi-Housing World West, Builder Magazine's Builder 100 Conference, Southeast Builders Conference, East Coast Builders Conference, 21st Century Building Expo and Conference, Caribbean Basin Real Estate Congress, etc. thereby helping to train and educate tens of thousands of new home sales and marketing professionals.

DOUG BAUER
CEO – TRIPOINTE HOMES
IRVINE, CA/ SAN RAMON, CA

A 25-year veteran of the residential real estate industry. As President and Chief Operating Officer of one of the nation's largest homebuilders, Doug oversaw all facets of the company's creation and growth, and also started its mortgage subsidiary, serving as Chairman and CEO.

BACKGROUND
Launched in the spring of 2009 by three former William Lyon Homes executives, Irvine, Calif.-based TRI Pointe Homes is among a small group of home-building startups led by industry veterans who are utilizing their deep relationships and clean balance sheets to make their mark in California. TRI Pointe has quickly grown from a small, fee-based builder for the Irvine Company into a mid-sized merchant builder operating in Northern and Southern California, thanks, in part, to a $150 million equity partnership with Starwood Capital Group.

We set up TRI Pointe to be the next generation of merchant home builders, which, for us, includes four key ingredients: having the best people on our team; focusing on real estate that is close to employment corridors; having a good capital base; and offering a great experience for our customers. None of these are revolutionary, but as a startup, it's easier to execute on them because we're not burdened with legacy issues. We're not looking in the rear-view mirror at legacy assets, liabilities, and overhead. We're not worried about some asset we bought 10 years ago that's still weighing us down. We're looking out the front window to grow the company and we have a profitable building platform to move forward on.

It's really having the right people focused on those locations and on developing the right relationships with land sellers, master developers, and the brokerage community. For instance, in Orange County we were selected by the Irvine Company as part of their executive builder program from the beginning. That was really the genesis of TRI Pointe Homes. When you have the Irvine Company call you for an opportunity like that, it only happens because you have developed strong relationships with the company.

Legends of residential Marketing for 2012

ANDREW BRETHOUR
President
PMA Brethour Group

Andrew Brethour, President, PMA Brethour Group, including PMA Brethour Real Estate Corporation Inc., PMA Brethour Research Associates, PMA Land Services, PMA Salesmasters, and RealNet Canada.

PMA provides sales and marketing and research services to the building development industry from offices in Toronto, Ottawa and Boca Raton.

Former Director and Executive of the Toronto, Ontario and Canadian Home Builders' Associations. Andrew was a former Chairman of the Toronto and National Sales and Marketing Council.

Mr. Brethour is the founder of the Toronto and National SAM AWARDS and recipient of the prestigious Maple Leaf Award honouring Canada's top associate member.

Twice recipient of the Enbridge Consumers Gas Member of the Year Award. Receiver of the "SAMMY" 1999 (Sales and Marketing Member of the Year) Award. Most recently given the Riley Brethour Award by the Greater Toronto Home Builders' Association.

Membership involvement: Board of Directors of the Urban Development Institute, Governor of the Builder Marketing Society, Economic Review Committee of the Ontario Home Builders'? Association and Member of the International Lambda Alpha Society of Land Economists